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	<title>Matt Connelly | Internet Marketing and Business Development Blog</title>
	<link>http://matt-connelly.com</link>
	<description>Matt Connelly | Internet Marketing and Business Development Blog</description>
	<pubDate>Sat, 05 Apr 2008 14:17:28 +0000</pubDate>
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		<title>The Purpose Of Advertising</title>
		<link>http://matt-connelly.com/2008/04/05/the-purpose-of-advertising-2/</link>
		<comments>http://matt-connelly.com/2008/04/05/the-purpose-of-advertising-2/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 19:47:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2008/04/05/the-purpose-of-advertising-2/</guid>
		<description><![CDATA[Odds are you believe you know “good” marketing from bad. After all, we are so awash in advertising, how could you NOT believe you know the difference between good and bad marketing?

If you are like most people I speak with, the advertising you believe is “good” is the stuff that entertains you or makes you [...]]]></description>
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		<item>
		<title>&#8220;But My Customers Are Different&#8221;</title>
		<link>http://matt-connelly.com/2006/12/30/but-my-customers-are-different/</link>
		<comments>http://matt-connelly.com/2006/12/30/but-my-customers-are-different/#comments</comments>
		<pubDate>Sat, 30 Dec 2006 22:37:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/12/30/but-my-customers-are-different/</guid>
		<description><![CDATA[One of the more favorite phrases I get from new clients (before I have them properly indoctrinated LOL) is what I call the "but my customers are different" syndrome...

Essentially what this involves is the clients misconception about their prospect and customer base, most notably their unfounded belief that their prospects and customers will NOT read [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/12/30/but-my-customers-are-different/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Create Your Own Search Engine</title>
		<link>http://matt-connelly.com/2006/11/21/create-your-own-search-engine/</link>
		<comments>http://matt-connelly.com/2006/11/21/create-your-own-search-engine/#comments</comments>
		<pubDate>Tue, 21 Nov 2006 21:01:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/11/21/create-your-own-search-engine/</guid>
		<description><![CDATA[Just recently Google put a new program together that most marketers missed, or are just not talking openly about it...

This program is called "Google Co-op" but most likely will be known in layman terms as "Create Your Own Google  Search Engine" or the like.

It's a simple concept that I am certain will be a [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/11/21/create-your-own-search-engine/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Current Events</title>
		<link>http://matt-connelly.com/2006/09/22/current-events/</link>
		<comments>http://matt-connelly.com/2006/09/22/current-events/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 04:31:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/09/22/current-events/</guid>
		<description><![CDATA[Are you using current events in your marketing? If you're like most, you are not, and missing out on a big opportunity.

As you may know, all marketing that you see from the big agencies (in mainstream TV and print) is designed to first and foremost get your attention.

We all operate in the "alpha" level, and [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/09/22/current-events/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>It&#8217;s NOT Your Fault</title>
		<link>http://matt-connelly.com/2006/09/04/its-not-your-fault/</link>
		<comments>http://matt-connelly.com/2006/09/04/its-not-your-fault/#comments</comments>
		<pubDate>Mon, 04 Sep 2006 04:43:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/09/04/its-not-your-fault/</guid>
		<description><![CDATA[I am writing my first blog entry from Warsaw, Poland today where I am traveling throughout Europe with my Fiancee, Debbie.

It's interesting the type of response I receive from folks who have learned of my "move" out here (although it's more of a working vacation since I will be back in Chicago for 3 weeks [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/09/04/its-not-your-fault/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Google Adwords Changes</title>
		<link>http://matt-connelly.com/2006/08/05/google-adwords-changes/</link>
		<comments>http://matt-connelly.com/2006/08/05/google-adwords-changes/#comments</comments>
		<pubDate>Sat, 05 Aug 2006 15:54:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/08/05/google-adwords-changes/</guid>
		<description><![CDATA[I just got done reading a few blogs and forums talking about all of the changes going on with Google Adwords, and listening to everyone whine about how their business has gone down the drain.

I understand, it's difficult, but deal with it. Everyone seems to buy into the theory that Google is out to get [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/08/05/google-adwords-changes/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Databases</title>
		<link>http://matt-connelly.com/2006/06/21/databases/</link>
		<comments>http://matt-connelly.com/2006/06/21/databases/#comments</comments>
		<pubDate>Wed, 21 Jun 2006 04:14:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/06/21/databases/</guid>
		<description><![CDATA[You probably heard of the concept of how important your "database" is to your online business.  Indeed, I cannot think of anything more important on ALL of the online businesses I own.

Remember, the whole reason for starting a business is to someday SELL it. Most people are so caught up in working their business [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/06/21/databases/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Pretty Site vs. Ugly Site</title>
		<link>http://matt-connelly.com/2006/03/04/pretty-site-vs-ugly-site/</link>
		<comments>http://matt-connelly.com/2006/03/04/pretty-site-vs-ugly-site/#comments</comments>
		<pubDate>Sat, 04 Mar 2006 07:33:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/03/04/pretty-site-vs-ugly-site/</guid>
		<description><![CDATA[You know, you just gotta love it...

I cannot tell you how many times I hear from prospective clients who want to develop a "brand" and develop a really "pretty site" that looks really nice...

While I can appreciate the good will behind these desires, the reality is that your prospect does not care.

Yes, that's right, they [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/03/04/pretty-site-vs-ugly-site/feed/</wfw:commentRSS>
	</item>
		<item>
		<title></title>
		<link>http://matt-connelly.com/2006/03/04/8/</link>
		<comments>http://matt-connelly.com/2006/03/04/8/#comments</comments>
		<pubDate>Sat, 04 Mar 2006 07:33:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2006/03/04/8/</guid>
		<description><![CDATA[ ]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2006/03/04/8/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>The Purpose Of Advertising&#8230;</title>
		<link>http://matt-connelly.com/2005/08/11/the-purpose-of-advertising/</link>
		<comments>http://matt-connelly.com/2005/08/11/the-purpose-of-advertising/#comments</comments>
		<pubDate>Thu, 11 Aug 2005 02:42:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
	<category>Internet Marketing and Business Development</category>
		<guid>http://matt-connelly.com/2005/08/11/the-purpose-of-advertising/</guid>
		<description><![CDATA[Odds are you believe you know "good" marketing from bad. After all, we are so awash in advertising, how could you NOT believe you know the difference between good and bad marketing?

If you are like most people I speak with, the advertising you believe is "good" is the stuff that entertains you or makes you [...]]]></description>
		<wfw:commentRSS>http://matt-connelly.com/2005/08/11/the-purpose-of-advertising/feed/</wfw:commentRSS>
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