Create Your Own Search Engine
November 21st, 2006
Just recently Google put a new program together that most marketers missed, or are just not talking openly about it…
This program is called “Google Co-op” but most likely will be known in layman terms as “Create Your Own Google Search Engine” or the like.
It’s a simple concept that I am certain will be a big part of the search engine game moving forward. Basically, Google allows you to create a search box on your website (that can be a blog, e commerce site, or even “look” like a search engine such as the google.com look).
One of the caveats is the fact you can tell Google which websites to search (therefore only including sites of yours, your friends,etc) and EXCLUDE competing sites and websites that may disagree with the philosphy etc you are trying to bring forward…
This may not seem to be an “optimal” result for the user doing the searches, but remember we are talking marketing here and not necessarily JUST “playing fair”- after all, this is business and it’s a competitive game.
The obvious application for this new program is to create “niche” search engines of your own and return the results that YOU want your users to see.
As an example, if you had a group of 60 nature loving/bird watching/tree hugging websites that all talked about the beauty of nature, you could develop a search engine that JUST indexed those sites- so all the results that came back from searches for “rare birds” would be from YOUR own web properties mixed in with sponsored or paid results (of which you get a % of click revenue- the Google Adsense model).
Are you seeing the potential here? The sky is the limit- learn more here:
Google’s Create Your Own Search Engine
Have to run for now- enjoy!
Matt
